Last updated: June 2026
Hello, and thank you for taking the time to read this.
If your child uses Bu., or is asking to, this page is for you.
Bu. is a fashion identity and style app designed for teenagers and young people aged 13 and over. It is a place where young people can explore their personal style, generate creative outfit ideas, and build a visual identity around how they want to dress and present themselves.
We know that handing a young person a new app comes with questions. What does it do? Who can they interact with? What can other people see? Is it safe? This guide is our attempt to answer those questions honestly, in plain English, without burying anything in legal language.
If there is something we have not covered here, you can always reach us directly at contact@buapp.info.
What Bu. actually is
Fashion and style are a significant part of how teenagers develop their sense of identity. Getting dressed is not just functional for young people. It is how many of them figure out who they are, how they want to be seen, and where they feel they belong. That process is normal, healthy, and worth supporting.
Bu. was built to give young people a creative tool for that process. Instead of passively scrolling through other people's content for inspiration, Bu. lets them create something. They upload an item they already own, or a product they love the look of, and Bu.'s AI generates a complete outfit concept around it based on their chosen aesthetic.
The result is a creative outfit collage generated for them around their choices and style direction. Bu. does not claim ownership of the outfit images they generate; any rights that arise in generated content are subject to applicable law and third-party rights.
Bu. is not a retail shopping platform. It is not a messaging app. It is a creative identity tool. That distinction matters, and it shaped every design decision we made.
What your child can do on Bu.
Generate outfit ideas using AI. Your child uploads an image of a clothing item or product they like, chooses a style aesthetic, and Bu. creates a complete outfit concept around it. The output is a fresh, AI-generated look inspired by their choice.
Save their favourite looks. Generated outfits and looks from the discovery feed can be saved privately to their personal collection.
Build closets. Closets are themed collections where your child can organise saved outfits around different aesthetics, occasions, or style directions. They are personal creative spaces.
Explore style aesthetics. Bu. features a range of aesthetic categories, from Streetwear and Vintage to Old Money, Y2K, Coquette, Gorpcore, and more. Exploring these helps young people understand and articulate what appeals to them visually.
Follow other creators. Your child can follow other Bu. users whose style they find inspiring. Following is a one-way action. It does not open a communication channel between users.
Share outfits to the discovery feed. If your child chooses to, they can post their generated outfits publicly to Bu.'s discovery feed, where other users can see and save them. This is always an active choice. Nothing is shared publicly by default.
What your child cannot do on Bu.
This section matters. The things Bu. does not include were not accidental. They were deliberate choices made to reduce the risks that come with young people being online.
There is no direct messaging on Bu. Your child cannot send a private message to another user, and no other user can send one to them. There is no inbox, no chat window, no private communication of any kind between users.
There are no comments on Bu. Users cannot leave comments on each other's content. There is no way for someone to write something publicly or privately directed at your child through their posts.
There are no group chats. Bu. does not have any group communication features.
There is no voice chat or livestreaming. Bu. is not a live platform. There is no real-time audio, video, or streaming of any kind.
We made these choices intentionally. Direct messaging, comments, and live communication features are where a significant proportion of harmful online interactions take place. By not including them, Bu. removes those opportunities entirely. The platform is designed around creative output, not social communication.
In-app purchases
Bu. is free to download and free to join. Your child can create an account, build closets, browse the discovery feed, follow creators, and save looks without spending anything.
There are two things on Bu. that cost money, and we want you to know about both.
Stars. Stars are Bu.'s digital currency. They are purchased in packs through the App Store and are spent on two things: AI outfit generation and items in Bu Shop. AI generation costs Stars every time it runs, including when your child regenerates a look. New accounts do not include any free Stars, and there is no free daily generation allowance. Purchased Stars do not expire.
Bu. Plus. Bu. Plus is a monthly subscription. Free accounts can create up to four closets; Bu. Plus provides unlimited closets. Plus also unlocks access to purchase Plus-only Bu Shop items, custom wallpapers from the camera roll, and a birthday indicator on their profile. If the birthday indicator appears on their birthday, it may tell other users that it is their birthday that day, but it does not display their date of birth, birth year, or age. Bu. Plus does not include Stars and does not reduce the cost of AI generation.
Bu Shop. Bu Shop sells digital cosmetic items created by Bu., such as wallpapers, closet covers, profile frames, and stickers. These are purchased with Stars. They are decorative items that exist only inside the app.
Managing what your child can spend. All purchases go through the Apple App Store, which means you can control them using Apple's own tools. Screen Time allows parents to restrict or block in-app purchases. With Family Sharing and Ask to Buy enabled, a child can be required to request approval for eligible App Store purchases and downloads. We would encourage every parent of a younger user to set these up.
Bu. does not use loot boxes, randomised rewards, or any mechanic where a purchase produces an uncertain outcome. What you pay for is what you get.
Age requirements
Bu. is designed for users aged 13 and over. This is a firm requirement, not a suggestion.
When someone creates a Bu. account, they are asked to provide their date of birth. We use this to check that they meet the minimum age requirement. Their date of birth is private and is not displayed on their profile. If we identify an account that appears to belong to someone under 13, that account may be removed.
If you believe your child under 13 has created a Bu. account, please contact us at support@buapp.info and we will look into it.
Privacy and data
We want to be straightforward with you about what information Bu. collects and what we do with it.
In summary, information Bu. may hold about your child includes: Account and profile information such as their display name, username, the email address associated with their Apple or Google account, date of birth, and profile picture. The content they create and save, including uploaded images, generated outfits, and closets. Their style preferences and chosen aesthetics. Community activity such as who they follow, and the outfits they save, view, or react to. Safety information such as reports they submit and accounts they block. Star balance and purchase information if they buy anything. Limited technical and service information generated as part of running the platform. Our Privacy Policy sets out the full detail.
Why Bu. collects this: To make the app work, to manage their account, to keep the platform secure, and to improve Bu. over time.
What Bu. does not do with this information: Bu. does not sell personal data. Bu. does not sell children's data. Bu. does not use your child's information to target them with advertising. Bu. does not build commercial profiles on young users.
About uploaded images: When your child uploads an image, it is used to provide and safeguard the features they choose to use, including moderation, visual analysis, and AI outfit generation. Bu. does not currently use uploaded images to train AI models. If this ever changes, we will communicate that clearly and ask for consent before anything changes.
For the full detail on how Bu. handles personal information, please read our Privacy Policy.
What other people can see
Not everything on Bu. is visible to others. Here is how it works.
Private content is visible only to your child. This includes outfits they have saved but not chosen to share publicly, closets they have kept private, and any content they have created but not posted to the discovery feed.
Public content is visible to other Bu. users. This includes outfits your child chooses to post to the discovery feed, and their public profile, which shows their display name, username, and profile picture if they have set one.
Your child is not required to use their legal name. Their date of birth is never displayed. Their public presence consists of a display name, a username, and the creative content they actively choose to share.
Nothing is posted publicly without your child actively choosing to share it. There is no default public posting.
How Bu. protects young users
We have already explained the structural protections: no direct messaging, no comments, no group communication. These are the most important safety features we have, because they remove the conditions where harm is most likely to occur.
Beyond that:
Reporting tools are built into the app. Every public profile and every piece of public content has a report button. If your child sees something that concerns them, they can report it in seconds.
Reports are reviewed. Bu. uses a combination of automated moderation systems and review by our team. Reports are assessed against our Community Guidelines and acted on where appropriate.
Content moderation is active. Bu. screens public content and acts on reports. Our Community Guidelines set clear expectations for what is and is not acceptable on the platform.
Bu. has a dedicated Child Safety Policy. It covers everything from how we handle under-13 accounts to how we respond to serious safety concerns and how we work with relevant authorities when necessary.
If you would like to read the full detail, you can find our Child Safety Policy in the footer of the Bu. website.
If you have a concern
We want to hear from you if something does not feel right.
If you believe your child is under 13 and has a Bu. account: Contact us at support@buapp.info and we will look into it. Accounts identified as belonging to users under 13 may be removed.
If you want your child's account removed: Email us at support@buapp.info with the username or the email address associated with their Apple or Google account. We will look into it. For young people aged 13 to 17, we may need to speak with the account holder or seek their authorisation before deleting the account, depending on the circumstances.
If you have a privacy concern about your child's data: Email us at contact@buapp.info. We can explain what information is held and how to request its deletion.
If you have a safety concern: Email us at support@buapp.info and mark it as urgent. Safety concerns are always prioritised.
If you just want to understand more about how Bu. works: Email us at contact@buapp.info. You do not need to have a specific concern to reach out. If something on this page was unclear, or if you have a question we have not answered, we are happy to help.
Requesting account deletion
If you want to request deletion of your child's Bu. account:
Email support@buapp.info with the subject line Account Deletion Request. Include the username or the email address associated with their Apple or Google account. We will look into it and respond to you. For young people aged 13 to 17, privacy rights belong to the account holder as well, so we may need to speak with them or seek their authorisation before deleting the account. Where an account is deleted, the profile, content, and personal information associated with it are removed. Limited moderation and safety records may be retained in anonymised form, with identifying details removed.
Useful contacts
- General enquiries and information: contact@buapp.info
- Account support, safety concerns, and deletion requests: support@buapp.info
Useful reading
If you would like to understand more about how Bu. handles safety and data, these pages have the full detail:
Child Safety Policy explains how Bu. approaches child protection, what we do when we identify an under-13 account, and how we handle serious safety concerns.
Privacy Policy explains exactly what information Bu. collects, why we collect it, who we share it with, and what rights you and your child have over it.
Community Guidelines explain what is and is not acceptable on Bu. and the standards the whole community is expected to follow.
A note to you
We know that trust is earned. Every parent who lets their child use a new platform is making a judgement call, and we take that seriously.
Bu. was not built as a communication platform with safety features bolted on afterward. It was built from the beginning as a creative tool, with safety considered in the structure of the product itself. No direct messaging. No comments. No live features. These are not restrictions. They are design choices made because we believe a platform for young people should reduce risk by design, not by policy alone.
We will not always get everything right. But we are committed to being honest about how Bu. works, transparent about the choices we have made, and responsive when parents or young people have concerns.
We hope this guide helps. And if it did not answer your question, our door is open.
Bu. Parental Guide. Last updated June 2026.
For safety concerns: support@buapp.info