Last updated: June 2026
Creativity deserves respect. That includes yours.
Bu. exists because people create things. Outfit collages, style identities, aesthetic directions, visual worlds built around the way someone wants to dress and present themselves. That creative output has value, and the people who make it deserve to have it treated as theirs.
This page explains how Bu. thinks about ownership and intellectual property, what happens when something goes wrong, and how we handle copyright concerns from creators, rights holders, and our own community.
We have written it in plain English because intellectual property does not need to be intimidating to be taken seriously.
Your content belongs to you
This is the most important thing on this page, so we are putting it first.
The content you create and contribute to Bu. remains yours. Uploading content does not transfer ownership to Bu.
Your outfit collages. You chose the starting image, the aesthetic, and the creative direction. Bu. does not claim ownership of what you generate, subject to applicable law and any third-party rights.
Posting content publicly does not change ownership. If you share an outfit to the Bu. discovery feed, other users can see it and save it for inspiration. But it is still your creative work. Sharing it on Bu. does not make it Bu.'s.
Bu. receives a limited licence to run the service. Uploading content gives Bu. a limited licence to process, analyse, store, and display that content as necessary to provide the features you choose to use. If you post content publicly, that licence also allows Bu. to display it to other users within the platform. This does not transfer ownership to Bu. and does not allow Bu. to use your content in advertising or commercially outside the platform. If you remove your content, Bu. will stop displaying it within the platform, subject to any reasonable technical delays required to process removal.
What you are responsible for when you upload
Bu. is a platform. The content on it comes from the people who use it. That means the responsibility for uploaded content sits with the person doing the uploading.
When you upload something to Bu., you are responsible for making sure your use of that content is permitted by law and by these policies.
Photos you take yourself. If you take your own photograph of clothing or another item, you will generally own any copyright that arises in the photograph, subject to applicable exceptions and third-party rights. Owning the physical item itself does not necessarily mean you own intellectual-property rights in any design, artwork, logo, or other protected material shown in it.
Product screenshots may be uploaded as styling references where you are permitted to use them. The AI uses them as a visual reference, not a reproduction. The underlying image remains the property of its rights holder, which will usually be the retailer or brand rather than you. Do not present a retailer's or creator's image as your own work.
Inspiration images are more nuanced. If you saved an image from somewhere else, consider whether you actually have the right to upload and use it on Bu. Other photographers, stylists, and creators hold copyright in their work. Using their images without permission, even for personal inspiration, may not be appropriate.
If you are unsure whether you have the right to upload something, the safest approach is not to.
Generated outfits and AI content
When you use Bu.'s AI tools to generate an outfit, Bu. does not claim ownership of the result.
Bu.'s AI is designed to generate generic fashion concepts. Silhouettes, colour combinations, styling directions. It works with categories rather than specific products, and it is built not to reproduce branded designs, logos, or trademarked imagery.
Your generated outfits. Bu. does not claim ownership of the outfit images you generate. To the extent that rights arise in your generated output, those rights remain with you, subject to applicable law and any third-party rights. You can save, share, and post your generated outfits and use them as inspiration for your real-world style.
Generated content should not be used to intentionally replicate protected designs. Bu.'s AI is not a tool for reproducing someone else's intellectual property. If you are prompting the AI in ways designed to copy a protected brand design, a trademarked logo, or another creator's original work, that is not what Bu. is for and may violate the rights of others.
Brand names, trademarks, and logos
Bu. respects intellectual property. That includes the intellectual property of brands and designers.
Bu.'s AI is deliberately designed to generate generic fashion inspiration, not brand-specific products. An oversized hoodie is not a Supreme hoodie. A structured tote is not a Celine tote. A chunky trainer is not an Air Force 1. The AI works at the category level, not the brand level.
Bu. does not intentionally generate brand logos, trademarked wordmarks, or designs that replicate the protected visual identity of any brand.
If something resembling a branded product appears in a generated outfit, this is not intentional. We continuously work to refine our systems to minimise this.
Users should not attempt to use Bu.'s generation tools to reproduce protected brand assets. Prompting the AI in ways designed to replicate specific branded products, trademarked designs, or protected visual identities goes against how Bu. is meant to be used and may create issues for you and for us.
Bu.'s own content
Not everything on Bu. belongs to users. Some of it belongs to us.
Bu Shop items. Wallpapers, closet covers, profile frames, stickers, and other items available in Bu Shop are created by Bu. and remain Bu.'s intellectual property. Purchasing an item with Stars gives you a personal, non-transferable licence to use that item within Bu. It does not transfer ownership of the design.
Bu Shop items cannot be extracted, copied, redistributed, resold, or used outside the platform. They are decorative items that exist within the app.
The Bu. name, logo, branding, interface design, software, and other materials created and owned by Bu. are Bu.'s intellectual property and may not be copied or used without permission, except where permitted by law.
How to raise a copyright or IP concern
If you are a creator, photographer, artist, designer, brand, or rights holder and believe your intellectual property has been used on Bu. without permission, you can raise a concern with us using the process below. This is our general copyright and intellectual-property complaint process.
Email: ip@buapp.info
Subject line: Copyright Concern
To help us review your concern as quickly as possible, please include:
Your name and contact details, or the name of the organisation you are representing. A description of the intellectual property you believe has been used without permission. Where you can see this content on Bu., including any relevant usernames or content references. Why you believe this content infringes your rights. A statement that the information you are providing is accurate and that you are the rights holder or are authorised to act on their behalf.
You do not need to send us a formal legal notice to raise a concern. A clear, honest description of what you have seen and why it concerns you is enough for us to begin a review. Please be aware that in investigating a complaint, we may need to share limited details of your concern with the account holder responsible for the content in question, to the extent necessary to resolve the matter fairly.
What happens after you raise a concern
Once we receive a copyright or IP concern, here is what happens:
We review it. Your message is reviewed and the content in question is looked at. We consider the concern against our Community Guidelines, this policy, and the information you have provided.
We may ask for more information. If we need clarification or additional detail to make a fair assessment, we will get in touch.
We take action where appropriate. Depending on what we find, we may remove the content, restrict the account responsible, or take other steps. We will let you know what action was taken where we are able to.
We aim to handle copyright concerns promptly. Bu. aims to acknowledge copyright and IP complaints within a reasonable time and prioritises legitimate rights-holder concerns. We do not always have a fixed timeframe, but concerns of this nature are treated seriously and are not left unreviewed.
If you think a removal was a mistake
Sometimes content is removed following a concern and the person who uploaded it believes the removal was incorrect.
If this happens to you, contact us at ip@buapp.info with the subject line Content Review Request. Explain why you believe the content was removed in error and include any relevant context that supports your position.
We will review the situation. We may uphold the original decision or we may reverse it, depending on what the review finds. Either way, we will respond to you.
The goal is to get it right, not to defend the first decision made.
Repeat infringement
Bu. takes intellectual property seriously. Users who repeatedly upload content that infringes the rights of others, or who repeatedly use Bu.'s tools in ways that violate third-party intellectual property, may have their accounts restricted or permanently removed.
This is not a decision we take lightly. But a creative community that does not protect intellectual property is not a community worth being part of.
Originality matters here
Bu. is a platform for creative identity. The people who use it are building something real, expressing something genuine, and putting their own creative direction into the world. That deserves protection.
We protect our community's creative output. We respect the intellectual property of creators and brands outside Bu. And we ask everyone who uses Bu. to approach creativity with the same respect.
That is the standard we hold ourselves to, and the standard we ask of everyone on Bu.
To raise a copyright or IP concern: ip@buapp.info with the subject line Copyright Concern
For general enquiries: contact@buapp.info
This page should be read alongside our Community Guidelines, AI Disclosure, and Terms of Service.
Bu. Copyright and Intellectual Property Policy. Last updated June 2026.